Not a 70’s sitcom.

KFC has asked for a Papal blessing… for a .99 fish sandwich.

KFC’s new Fish Snacker Sandwich, a tender, flaky filet of 100 percent Alaskan Pollack topped with tangy tartar sauce and served on a warm sesame bun, extends KFC’s popular Snacker line-up and is ideal for American Catholics who want to observe Lenten season traditions while still leading their busy, modern lifestyles. The company has turned to Pope Benedict XVI, beseeching him to bestow his Papal blessing for this innovative new menu item. Vatican officials confirmed they received KFC’s request, and the company is hopeful to get the Pope’s blessing this Lenten season.

Virtually any Catholic can obtain a Papal blessing for about 40. John Paul II blessed Turkey [not the sandwich] and some break dancers… among many other people/things. I think he was big on blessings.

It all comes down to marketing, and it matters not if they actually obtain the blessing, KFC has successfully raised awareness of its new sandwich.